If a second product key is required, you can get that through the Microsoft representative when you call Microsoft Support to activate the operating system now residing in the virtual machine. If you use the Fusion Migrate Your PC feature to migrate one of these types of systems to a virtual machine, you might be required to purchase a second license (or product key) from Microsoft. OEM licenses generally cannot be transferred to another computer, or to a virtual machine. Most pre-installed versions of Windows have OEM licenses.
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If you install Windows as a guest operating system in a new virtual machine, it requires activation the same as if you had installed it on a physical computer. If the hardware has changed, the Windows operating system requires reactivation. When the Windows operating system starts up, it checks to see if it is running on the same hardware on which it was originally installed. You activate Windows either over the Internet or by phone with Microsoft Support. When you install Windows on a computer, you must activate it to use it.